Businesses use emails to engage new customers and nurture leads, particularly in the marketing sphere. For customers, email is the preferred method of reaching out to brands for customer support concerns.
An annual growth rate forecast of 3% is expected to increase user numbers to nearly 4.5 billion in 2024. The worldwide figures for email users grew to approximately 4 billion in 2020 (The Radical Group, 2019). The COVID-19 pandemic further influenced email use as more marketers used email compared to pre-pandemic levels. The last decade saw a slew of “email is dead” predictions but the opposite is happening-despite the proliferation of online messaging apps, social media, and text messages, the number of email users continues to increase.
It seems unbelievable but email is 50 years old now.
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